Your Personal Search Marketer

A Little History: Search Engines 101

Google began as a simple question - Is it possible to download the entire internet? The answer was an astounding "yes!" Once the founders of Google (2 students at Stanford University), downloaded the entire internet, the next question on everyone's mind was, "What's next?" After years of working to answer that question, a new search engine launched that would bring back better search results, which ultimately led to better customer service than the current search leaders at the time: Yahoo!, MSN, AskJeeves, etc. Today, Google accounts for over 50% of all the searches done in any given day and Google combined with its Google Adwords content network makes up for 76% of the US market! In other words, if your web site isn't showing up on page one of Google, then you're loosing anywhere from 50-76% of possible customers!

The Solution: Search Marketing.

Search marketing is a fine tuned science that helps you get to page one of search engines and reach your target market. Studies show that over 750 million people conduct searches online each month! This is a market that can't be ignored. To move to the top of search, you need to fortify your website for top placement through search marketing and proper coding techniques called search engine optimization (seo). SEO uses knowledge of the Google Algorithm combined with other search marketing techniques to swell your site with search friendly information and code while building positive visibility for your company and web site throughout the internet. Other search marketing techniques may include social media optimization (smo), a paid advertising campaign (ppc), or a link building campaign. To learn more about search marketing, seo, smo, ppc, link building and more, Contact Us for your free initial consultation!

For more search statistics visit Search Engine Watch